
But until 1920 women did not smoke. What happened to get it to do? The sudden appearance of women smokers, as well as the rise of feminist ideology, not coincidentally, has an explanation. It turns out that women in general and feminists in particular, those beings crude and punditry were grossly manipulated by a genius of propaganda as Edward L. Bernays, an adviser to the U.S. government during World War I, commercial advertising pioneer and author of the book that bears his name just Propaganda, published in 1928. Bernays, who worked for Chesterfield, got fumasen women using two elements. First, associated with the myth of modernity to smoking, and in public. Taking advantage of a July 4th parade, celebration of Independence Day U.S. paid models who participated in it to to smoke during the trip. Incidents took place along the parade reprimanded by the presence of (probably some paid by Bernays). The issue went beyond the press, generating a debate from which social consensus was reached under which criticize the use of snuff by women was not very modern, even un-American and contradictory with the newly achieved right to vote by women. Note that this conclusion is also due to the state of opinion generated by the feminist propaganda, which Bernays served. Second, women used known as Hollywood actresses, to introduce the habit, thus associating a popular image and success.
0 comments:
Post a Comment